The Huddle – lululemon


With the goal of inspiring men by starting genuine and authentic conversations, lululemon created “The Huddle – inviting 20 men from all walks of life to share common experiences, develop + increase physical + mental performance, express vulnerability and most importantly restore our connection as humans. VACO was brought on to document the 3-day weekend event and get a chance to experience lululemon community efforts firsthand, which align very much with our own values.