The goal for this campaign was to tell a trippy, psychodelic story filled with neon colors, club vibes and a little bit of smoke and mirrors in order to execute the vision our client had in mind. They referenced South Beach’s nightlife, neon signs, and overall just high energy while also showing a bit of blurry/dazed moments which are usually the outcome of a night out in Miami.

The campaign was broken up into 1 story, 4 looks and over 20+ product only images. Along with the stills captured, we were also asked to create some 0:15 sec videos that split each look into their own short story to help create excitement for each drop.